Beyond the Auction: The Social Value of Nebraska’s Livestock Sale Barns (May 14, 2026 Webinar)

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With Bethany Johnston, Livestock Systems Extension Educator, UNL; and Randy Saner, Livestock Systems Extension Educator, UNL

Nebraska’s livestock sale barns do more than provide a place to buy and sell cattle. They also serve as important gathering places where producers exchange information, build relationships and stay connected to their communities.

This webinar will highlight findings from a University of Nebraska–Lincoln study on the social value of livestock sale barns and the role they play in supporting rural wellbeing in Nebraska. Presenters will discuss how sale barns help strengthen community ties, support personal well-being, build trust, and share knowledge across generations. The discussion will also explore what these findings mean for producers, educators and rural communities working to sustain important local gathering places.
 

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