Cash Flowing to the Other Side of COVID-19 (July 9, 2020 webinar)

Kevin Bernhardt, University of Wisconsin Extension, Center for Dairy Profitability

Dairy producers had suffered 4 1/2 years of low prices, had just peeked out of the clouds in late 2019 with better prices only to be hit again with falling prices due to the shutdowns resulting from COVID-19. With that history, many producers were faced with potentially tough conversations. A series of articles was written for Progressive Dairy that challenged dairy farmers to consider what camp were they in - Long-Haulers, Guardian-Transitioners, or On-the-Fencers. For the Long-Hauler group, the short term management challenge was cash flow.